Ebook Download , by Joel Comm Dave Taylor
Ebook Download , by Joel Comm Dave Taylor
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, by Joel Comm Dave Taylor
Ebook Download , by Joel Comm Dave Taylor
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Product details
File Size: 23232 KB
Print Length: 282 pages
Publisher: Wiley; 3 edition (February 19, 2015)
Publication Date: February 19, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00SZ633FU
Text-to-Speech:
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Amazon Best Sellers Rank:
#764,925 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Hi, I'm Douglas Burdett, host of The Marketing Book Podcast and I'd like to tell you about "Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor.If you're new to Twitter, this book explains what Twitter is and how to set up an account. But that's really not what most of the book is about.It covers topics like online publishing and how many tone deaf companies are still getting social media wrong. It covers lead generation and sales. It covers human psychology. It covers much more than I expected based on the title of the book.The book walks you through how Twitter can add a whole new dimension to your businesses marketing, customer service, media relations, influencer outreach, recruiting and even communicating with your own employees.From a marketing standpoint, I particularly like the section on how Twitter can significantly boost your content marketing efforts, particularly blogging.Don't be fooled by the cover - this book is much more than just about Twitter - it's a great marketing book.And, to listen to an interview with Joel Comm about "Twitter Power 3.0," visit MarketingBookPodcast.com
I have been consulting with businesses with their Internet Marketing strategies for years and have always shied away from Twitter because I viewed it more as a ticket of one-way communication. Joel and Dave have done a fabulous job of opening my eyes to the possibilities of Twitter and reinforced my decision to learn it better so I can be more thorough in assisting my clients.The book was well-written, in a conversational manner. I was able to read it in a few hours, making it a great afternoon read. The one recommendation I can give is that if you are at least familiar with basic social media philosophy, have an existing Twitter account, and know how to create a profile, you can just skip the first 3-4 chapters. A lot of fluff on setting up your account. Past that, it had some good content. I would venture to say that even if you are a veteran Twitter user, the $10 you would spend on the purchase of this title will still be worth it in reinforcing your existing knowledge as well as potentially picking up a few nuggets.
Twitter has always confused me. This book showed me how to make sense of all that "stuff" in the twitter stream and actually start using twitter to promote my business.
This book is worth far more than it costs. So many essential tips and great ideas. I would be lost on Twitter without having read it.
It's ok, I was expecting a touch more. It does help a bit here and there but it won't blow your mind unless you're completely new to Twitter. Overall it's a good book.
Not all updates are needed, but this revision by Joel Comm tells you everything you need to know to use Twitter successfully for your brand.
After reading 2.0 this is a refreshing release from a great author! Each time he produces a new Twitter Power it takes my game to the next level!
Joel has another great and informative book here/Following his suggestion's and his ideas, I am picking up virtually every day from Twitter,between 2 and 8 followers without any complicated theories having to be used.Get it if you need to grow your list of contacts.
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