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The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business, by Rafi Mohammed

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About the Author

Rafi Mohammed has been working on pricing issues for over 25 years. He is the founder of Culture of Profit, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategies. He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business.Rafi is the author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow and has written over 80 digital articles on innovative pricing strategies for the Harvard Business Review. He is a frequent commentator and contributor on pricing strategy issues to the media including Bloomberg Business Television, CNBC, Fox Business News, Today Show, National Public Radio, New York Times, Wall Street Journal, and BusinessWeek.Rafi was born in Milwaukee and raised in Cincinnati. He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.). He is an avid Bruce Springsteen fan.

Product details

Paperback: 216 pages

Publisher: Charles River Business; 2 edition (April 20, 2017)

Language: English

ISBN-10: 0692875131

ISBN-13: 978-0692875131

Product Dimensions:

6 x 0.5 x 9 inches

Shipping Weight: 15.5 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

2 customer reviews

Amazon Best Sellers Rank:

#310,062 in Books (See Top 100 in Books)

The Art of Pricing is an absolute must read for anyone who is seeking to learn how to price their goods or services in a manner that isboth competitive and profitable. I believe Rafi is the foremost expert on pricing of our age, and I have used this book as a referencepoint for my company's pricing philosophy since it was published. I have given copies out to every CEO I know!Bryan MengHunt Brothers Pizza

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